Adriaan Louw is a South African Film Maker who began his career documenting culture across the continent with a focus on music, skateboarding and fashion. He regularly works with other major brands such as Nike, Vans, Puma, Vogue and a long history with Adidas skateboarding. His sensibility and talent for creating hypnotic and cinematic atmospheres has attracted work from international artists including Major Lazer, Wizkid, Jess Glynne, Mabel, Black Coffee and Riky Rick.